Last updated: 25 October 2026
This policy explains what personal information Aquafertz collects when you visit aquafertz.co.uk or buy from us, why we collect it, and your rights over it.
Who we are
Aquafertz is run by Ross Wilson, 22 Field Gate View, Wakefield, WF2 7FE, alongside The Shrimp Hub. We are the data controller for the personal information described here. Contact us about anything in this policy at shrimphubuk@gmail.com.
What we collect
- Order details: your name, delivery address, email address, phone number and what you bought.
- Payment details: card payments are handled by our payment provider. We never see or store your full card number.
- Messages: anything you send us by email or through our contact form.
- Website use: pages visited, device and browser type, and approximate location, collected through cookies (see below).
How we use it and our legal basis
- To process and deliver your order, including sharing your name and address with Royal Mail. Legal basis: performance of a contract.
- To answer questions, returns and refunds. Legal basis: contract and legitimate interests.
- To send news or offers, only if you have signed up. You can unsubscribe at any time. Legal basis: consent.
- To keep financial records as required by HMRC. Legal basis: legal obligation.
- To understand how our website is used. Legal basis: consent, through our cookie settings.
Who we share it with
- Royal Mail, to deliver your order.
- Our e-commerce and payment providers, to take orders and payments.
- Our website host and email provider.
- Google, for website analytics, where you have allowed cookies.
We never sell your personal information. Some of these providers may store data outside the UK; where they do, they use safeguards approved under UK data protection law.
Cookies
We use essential cookies so the basket and checkout work. With your permission, we also use Google Analytics cookies to understand how visitors use the site. You can block or delete cookies in your browser settings at any time.
How long we keep it
- Order and financial records: six years, to meet tax rules.
- Messages and enquiries: up to two years after our last contact.
- Mailing list details: until you unsubscribe.
Your rights
Under UK data protection law you can ask for a copy of the information we hold about you, have it corrected or deleted, object to or restrict how we use it, ask for it to be moved to another provider, and withdraw consent at any time. Email shrimphubuk@gmail.com and we will reply within one month.
Complaints
If you are unhappy with how we have handled your information, please contact us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
